Strategic Enrolment Management in Canada
Susan Gottheil, Mount Royal University
Clayton Smith, University of Windsor
Sunday, June 27
Sheraton Wall Centre
Registration and light breakfast: 9:00 – 9:30 am
Session 1 workshop: 9:30am - 12:30pm
Lunch and Session 2 registration 12:30 – 1:30 pm
Session 2 workshop: 1:30 – 4:30pm
Lunch will be provided for workshop participants.
Session 1: SEM 101 Strategic Enrolment Management in Canada: A Framework for Success
Whether you’re a new registrarial professional in the postsecondary sector, a seasoned “expert” in your office, or just wondering how to break down those academic and administrative silos – come and learn about Strategic Enrolment Management (SEM) and how it provides a new way of understanding and doing our work. We’ll review key SEM concepts and principles, explore how SEM is being implemented across Canada, and share challenges of trying to implement a SEM framework in our own institutions.
Session 2: SEM 201 SEM Planning: Where Do You Start?
You understand the basics of Strategic Enrolment Management and think your institution could benefit from changing how you recruit and retain students. But where do you begin? And how do you convince your colleagues across the institution to join you in the SEM enterprise? Join us as we review the major components of the SEM planning model, provide examples drawn from actual SEM plans, and provide you with tools and resources that can help guide you in the development of a SEM plan.
SUSAN GOTTHEIL, M.A., Mount Royal University
Susan Gottheil has over 29 years of leadership experience in the Canadian postsecondary sector. She currently serves as Associate VP Enrolment Management at MRU where she has helped the institution transition from a college to a university and roll out new undergraduate degree programs. Susan previously held senior enrolment management and student affairs positions at Carleton University and taught for nearly a decade at Vanier College Cegep in Montreal. Over the past few years she has collaborated with Clayton Smith on the emergence and implementation of enrolment management in Canada. They have presented workshops at a number of professional conferences in the U.S. and across Canada, published articles, and organized three Canadian Enrolment Management Summits.
CLAYTON SMITH, Ed.D, University of Windsor
Clayton Smith has 25 years of broad experience in enrolment management in both Canada and the United States. He currently serves as Vice-Provost, Students & Registrar at the University of Windsor. Dr. Smith has served as an enrolment management consultant in the U.S., Canada and abroad, and is a frequent conference presenter on enrolment management topics.
